As CEO, he would greenlight big, sweeping ideas and set seemingly impossible deadlines, according to employees who worked closely with the founder.
Inside Amazon, Bezos became known for his limitless curiosity and, occasionally, a flaring temper. I don't believe in bet-the-company bets." What matters is that companies that don't continue to experiment, companies that don't embrace failure, they eventually get in a desperate position where the only thing they can do is make a 'Hail Mary' bet at the end of their corporate existence. None of those things are fun, but they don't matter. It was like giving myself a root canal with no anesthesia. Literally," Bezos said in a 2014 interview with Business Insider. "I've made billions of dollars of failures at.
Bezos' appetite for innovation seeped through all levels of the company, cemented by his credo that it was "always Day 1 at Amazon." He encouraged his employees to take risks, even if that led to spectacular failures, like the ill-fated Fire Phone.
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